11 March 2010

From Assets to Profits: Competing for IP Value and Return

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ISBN13: 9780470225387
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionEdited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how …

2 March 2010

Profiting from Intellectual Capital: Extracting Value from Innovation

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Product DescriptionKnowledge is more than power. It’s profits, too. Tools and techniques for extracting even more value from your company’s intellectual capital–from today’s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia …